A Senior Art Director based in Orange County, NY, with over six combined years of dedicated senior leadership defining creative for major accounts between Arnold and Optum.

My approach is rooted in strategic clarity: I don't just brief a team; I define how a brand thinks, speaks, and frames its narrative. I believe that design is functional storytelling, and I merge this strategic mindset with the tactile craft. Utilizing Figma and the full Adobe Creative Suite (including Motion), I am able to build integrated visual languages that foster an authentic connection with the audience.

Core Disciplines:Logo Ideation, Brand Systems & Identity, Motion & Video Strategy, Team Leadership, Storyboarding, Concepting.

My Creative Path

With persistent dedication to honing my craft, in April 2024, I became a Senior Art Director. Since then, I’ve defined creative for major accounts at Arnold Worldwide and led a dedicated team at Optum. With over 15 years in the design industry, I’ve found that true expertise comes from knowing how to prioritize the team experience while keeping projects moving with a clear, intentional purpose.

Influence & Inspiration

My creative philosophy is deeply influenced by the imaginative worlds of my idols, specifically Jim Henson. My favorite movie, The Dark Crystal, taught me the importance of building immersive, detailed environments. I strive to create that same sense of wonder and craftsmanship in every brand identity I build.

Loyalty & Resilience

I believe in staying fully engaged in the process, a trait I’ve mastered as a lifelong New York Mets fan since the late 90s. Being a Mets fan has taught me that no matter how many failed seasons occur—and yes, 2006 still hurts—there is always a way to get back up and find a new perspective. I have always brought that same level of dedication to all of my projects. Even when projects shift direction, I quickly adapt and find new perspectives that move the work toward a shared, greenlit outcome.